Wednesday, January 26, 2011

Rule of 27

You only truly see one out of three ads put in front of you. And you only take action after seeing a brand marketed to you one out of nine times. So, it takes something like 27 hits from a brand for a prospect to even respond. Think about that for a second. Are your customers and prospects getting all 27 hits with their prospects?

In EVERY economy, including this one, some companies kick the ass of their competitors. If you want to be the one kicking it, start pushing 27 hits with your clients and prospects. Teach clients and prospects how to use the Rule of 27 with branded apparel and promotional products to grow their business and improve their marketing. By: Cameron Herold