Monday, March 7, 2011

What happens when you build trust? Sales happen!

What happens when you build trust?  Sales happen!

Extend your brand at every opportunity to build credibility and trust.

How does extending your brand build trust?

  1. It creates visibility.  With visibility comes trust. The first time a potential client sees your brand should not be the first time you walk in the door.  They should have already seen your brand someplace, somehow, someway and should already have a sense of who you are and what kind of company you represent.  Meaningful conversation can begin quickly.  Wow, talk about power! 

  1. It creates buzz.  Extend your brand into the marketplace with quality, useful and creative logo’d gear, by associating with dynamic reputable organizations, and by participating in high visibility events.   They’ll be talking about you!

  1. It creates familiarity.  Through your blog, a tweet, or through other social media.  By using logo’d products – YOUR logo’d products -- they appreciate and love.

  1. It creates comfort.  We all need to be comfortable with whom we do business.  No comfort level, no trust.  The more your customers see your brand, the easier it is for them to see your brand as a trusted leader in your industry.

Are you extending your brand and building trust by staying in front of your customers?