Wednesday, December 8, 2010

Three Ways Effective Branding Impacts Sales Figures

Let’s take a look at the benefits of branding. A brand can impact your sales in 3 dramatic ways.


Word of mouth spreads easier and farther.

A strong brand converts inquiries into clients. Remember that saying “No one ever got fired for choosing IBM”? A branded service simple makes more sales; the trust factor is already there.

The sales cycle is shorter and faster.

Here’s an example: Logo’d Gear has a terrific reputation for providing quality promotional items in North Carolina. When a business needs a series of promotional items for a marketing campaign prior to a trade show, they might call us and one of our national competitors. When we get the business, it’s usually because (1) we had a strong recommendation, (2) that implicit promise of quality and delivery already starts the foundation of trust between our new potential client and our customer service personnel and (3) one phone call can close the sale.

Our brand for delivering quality promotional products on time and done right helps us stand out as more than just another branding company – it helps us Stay in Front of our Customers.

Located in Charlotte, NC, Logo’d Gear is the region’s premier provider of promotional products, branded apparel, tradeshow items, business gifts, and other related products. In addition to complete embroidery and screen printing capabilities, Logo’d Gear also offers online company stores and fulfillment services. Visit our website now at http://www.logodgear.com to see our extensive online catalog or call (704) 334-9333 to immediately speak with one of our branding specialists!

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