I’ve talked about my college student on this blog before. This past week her school gave her a promotional padfolio and pen in recognition of a scholastic achievement. It was a beautiful black leather with her university’s name and logo emblazoned across the front and on the matching pen. The interesting thing about this story is her reaction.
She loves it - carries it around with her and uses it to take notes – not just for class, but on the job as well. It’s more than just a pen and pad for her – it is recognition of her achievements and it is very meaningful to her. She is proud of what it represents and uses it daily.
This is a great example of how recognition builds pride and loyalty.
Last week I wrote, “Promotional gifts help make your employees feel valued on an individual level. If an employee feels that you value their contribution as an individual member of your team, loyalty and job attitude grows.” This student’s reaction to the recognition of her achievements through a promotional gift is easily replicated at the corporate level.
Two additional benefits of employee recognition through promotional gifts are:
1. Employee recognition creates a team atmosphere.
• Consider team apparel like logod polos or button down dress shirts with your company name
and logo for tradeshows.
• Introduce branded padfolios for sales meetings and client sales calls.
• Give all employees a padded laptop case.
2. Recognizing your employees through promotional gifts can helps to reinforce sales promotions or other actions that are important to your business. At every opportunity, it reminds your employees of some event or action that is important to your business.
For example, one of our clients kicked off a company wide effort to reduce waste. They purchased stainless steel travel mugs for everyone in the office to use. Lids were not optional. The upfront cost was about 4 months worth of paper and Styrofoam cups.
The result? They dramatically reduced waste and cut 8 months worth of budgetary expenditures on disposable cups within the first year alone. An added (and unexpected benefit!) was that there were no more coffee spills on company computer keyboards or on company issued laptops – creating a direct cut in monthly hardware costs. A win-win for everyone!
Headquartered in Charlotte, North Carolina Logo'd Gear is a premier provider of promotional products. We help our clients Stay in Front of Your Customers! Visit us on the web at http://www.logodgear.com/ or follow us on twitter: www.twitter.com/logodgear or linked in: http://www.linkedin.com/in/logodgear
This is a great example of how recognition builds pride and loyalty.
Last week I wrote, “Promotional gifts help make your employees feel valued on an individual level. If an employee feels that you value their contribution as an individual member of your team, loyalty and job attitude grows.” This student’s reaction to the recognition of her achievements through a promotional gift is easily replicated at the corporate level.
Two additional benefits of employee recognition through promotional gifts are:
1. Employee recognition creates a team atmosphere.
• Consider team apparel like logod polos or button down dress shirts with your company name
and logo for tradeshows.
• Introduce branded padfolios for sales meetings and client sales calls.
• Give all employees a padded laptop case.
2. Recognizing your employees through promotional gifts can helps to reinforce sales promotions or other actions that are important to your business. At every opportunity, it reminds your employees of some event or action that is important to your business.
For example, one of our clients kicked off a company wide effort to reduce waste. They purchased stainless steel travel mugs for everyone in the office to use. Lids were not optional. The upfront cost was about 4 months worth of paper and Styrofoam cups.
The result? They dramatically reduced waste and cut 8 months worth of budgetary expenditures on disposable cups within the first year alone. An added (and unexpected benefit!) was that there were no more coffee spills on company computer keyboards or on company issued laptops – creating a direct cut in monthly hardware costs. A win-win for everyone!
Headquartered in Charlotte, North Carolina Logo'd Gear is a premier provider of promotional products. We help our clients Stay in Front of Your Customers! Visit us on the web at http://www.logodgear.com/ or follow us on twitter: www.twitter.com/logodgear or linked in: http://www.linkedin.com/in/logodgear
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