Many marketing or sales professionals think that clients will only appreciate expensive gifts. In today’s economy, tightened budgets don’t always allow for luxury promotional items – and many people think the only alternative are cheap pens. Interestingly, although expensive gifts have their place, they don’t offer the highest brand recognition and retention.
Studies have shown that the highest brand recognition is associated with promotional products that are USEFUL – not most expensive. What do I mean by useful?
A useful branded promotional product is a product that is worn immediately or that sits on your client’s desk and is used every day. Because they are seen and used, they showcase your brand daily. This is a subtle yet easy way to continue to build loyalty and trust - a way to Stay in Front of Your Customers! When the opportunity to use your products or services arises, your client will already be familiar and comfortable with your brand.
I have 10 sure-fire useful promotional items that you can imprint with your brand, email or website and telephone number that are guaranteed to be used daily by your customers. Make it easy for your clients to call you!
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