Monday, January 11, 2010

How to Keep 83% of Your Customers Happy

Seems like the holidays flew by - and already we are almost halfway through January! One of our resolutions for 2010 is to keep the Logo'd Gear blog updated a bit more regularly - expect to see something new and thought-provoking weekly!

I read a great article recently on branding and power of promotional products. I was blown away by these numbers - did you know that 83% of all respondents liked receiving a promotional product with an advertising message? Eighty-three percent! Considering that a 1-3% response rate in a direct mail piece is considered favorable, are you effectively reaching out to over 3/4 of your customers?

The article went on to say that 48% would actually LIKE to receive promotional products more often. If you are responsible for branding your company and creating awareness around the services your company offers, your customers want to hear from you more often. How effectively are you using your marketing budget?

One last statistic to consider: Consumers indicated that 69% keep promotional products if they have a use for them. How useful are the promotional products you send your customers? Imprinted pens, logo'd coffee mugs, lunchbags...these are a few of the useful promotional items your competition uses to stay in front of their customers. Are you?

Headquartered in Charlotte, North Carolina Logo'd Gear is a premier provider of promotional products. We help our clients Stay in Front of Your Customers!

www.logodgear.com
(Survey data from PPAI resarch through MarketTools Inc, PPB January 2010)

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