What is the Heart of Your Brand?

I’ve often heard it said that a brand is nothing more than a logo or the name of your company. “Branding” your company, your product, or your service really involves so much more. In Selling the Invisible, Harry Beckwith writes about “The Heart of a Brand”. He makes the point that the heart of a service brand and the key to long-term success is the integrity of the people behind the brand. It is the closest thing to a guarantee that your customer has. In other words:

• A service is a promise, and building a brand builds your promise.
• Invest in and religiously preach integrity. It is the heart of your brand.

Logo’d Gear sells promotional products. How do we stand out from all of the other promotional providers out there? We stand out because we have thought long and hard about our brand. Think about your experience with us:

We offer personal service. It’s important to use to “get it right” which means talking to you directly – not an automated customer service line.

We offer options because we understand that “one size doesn’t fit all”. This means we give our clients the option, for example, of setting up their own ‘customer store’ if that’s how they prefer to shop.

We have a strong sense of community service. We give back and we participate in our local community – not because we make money from it (we don’t!), but because it’s the right thing to do.

That last phrase really sums it up for the team at Logo’d Gear. We stay in front of our customers because it’s important for us to do the right thing.

It’s hard to put that kind of a brand on a coffee mug. Yet, when you see a coffee mug, a water bottle, pens – anything with our logo on it – we want the promise of our brand to be what you see when you see our promotional items. We want you to feel confident that when you buy your tradeshow items from us or outfit your team in our polo shirts, that we will deliver quality products on time, and done right.

Located in Charlotte, NC, Logo’d Gear is the region’s premier provider of promotional products, branded apparel, tradeshow items, business gifts, and other related products. In addition to complete embroidery and screen printing capabilities, Logo’d Gear also offers online company stores and fulfillment services. Visit our website now at http://www.logodgear.com to see our extensive online catalog or call (704) 334-9333 to immediately speak with one of our branding specialists!