This is where building a visual image of your brand comes in. No doubt you already have a logo. Although one of the most important items for your business, you will need more than just a logo to build your visual image.
- Do you have a tag line? Is it short and clever enough to be memorable? Logo’d Gear uses Stay in Front of Your Customers! It’s succinct and describes what we believe, what we do, and what we help you to do.
- Choose specific colors. FedEx is one of my favorite examples of this. The FedEx logo is the same on every product they sell, but Federal Express has chosen specific colors to represent specific products. For example, FedEx ground is green. FedEx critical is blue (code blue, anyone?). Once you choose a color scheme, keep it consistent. Use it in everything you do.
- Make it easy to recognize your company and your brand. Use your company name and tagline on everything you do, from emails to letterhead. Make sure your web site, social media tags and phone number are on everything that goes out.
- Order promotional products that promote your brand. Order logo’d bulk items like ink pens, post-it notes, notepads, coffee mugs, water bottles, or apparel and use them. Make sure these promotional items have your logo and tagline and are in the specific colors you’ve chosen. Give them away freely to your employees and potential clients.
Located in Charlotte, NC, Logo’d Gear is the region’s premier provider of promotional products, branded apparel, tradeshow items, business gifts, and other related products. In addition to complete embroidery and screen printing capabilities, Logo’d Gear also offers online company stores and fulfillment services. Visit our website now at http://www.logodgear.com to see our extensive online catalog or call (704) 334-9333 to immediately speak with one of our branding specialists!
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