This series of blogs is all about the importance of branding, so I thought I'd write a tongue-in-cheek piece in honor of Thanksgiving. The funny thing is, as I thought about turkeys and branding, a series of brand names kept popping in my head.
Just for kicks, I did an internet search and found a series of interesting discussions on the kind (brand) of turkey that is the "best" one to buy. One of the answers said, "I always buy (brandname) turkey. I just trust the brand." There was no other reason mentioned for this customer's loyalty other than the fact that this brand evokes a feeling of trust. The customer didn't mention taste, safety, price or any of the other elements that can go into building a brand. The implication is that the customer trusted the brand enough to believe that this particular turkey would be juicy, taste good, and be a safe product. Why this brand over any of the other brands? Intrigued, I continued to search.
Over and over again, this particular brand of turkey is showing up on blogs and answers to questions. Is the turkey really that much better? Or has this particular company just done an excellent job at branding through a great marketing plan? I suspect it's a little of both.
Do your customers just "trust" your brand? Does that trust translate into brand loyalty? What are you doing right now to build and market your brand?
Located in Charlotte, NC, Logo’d Gear is the region’s premier provider of promotional products, branded apparel, tradeshow items, business gifts, and other related products. In addition to complete embroidery and screen printing capabilities, Logo’d Gear also offers online company stores and fulfillment services. Visit our website now at http://www.logodgear.com to see our extensive online catalog or call (704) 334-9333 to immediately speak with one of our branding specialists!
No comments:
Post a Comment