Client Appreciation Marketing

Be unique, thank your clients.

1. Say “Thank You”, at every opportunity.   How many of us write up the order, turn it in and go to the next prospect or task at hand?  I mean, we’re doing our clients a favor, aren’t we?  Our product and service is better than the competition.  We delivered it on time, without hassle, under budget and we threw in some added value to the whole order on the back end. They should be thanking me, right?  Think again. 

If you don’t go out of your way every time you come in contact with a client or prospect to thank them for their time, the order, the opportunity to be in the running, the coffee while you are in their waiting room, etc. etc., then you are missing an opportunity to remind them that you are there to serve and become an integral part of their team as a vendor or as a partner.

2. Say “Thank You”, at every contact with a useful gift.  Pen, ruler, travel mug, paper cube, calendar or any one of thousands of other branded items.  It doesn’t have to be expensive but it does need to be something of value for that particular industry or person.  Make sure YOUR company brand stays in front of the customer and your prospects!

3. Say “Thank You”, after the sale.  This is the most under utilized common courtesy in American business.  In other countries it’s done on every sale by giving a gift back to the customer as a thank you for their business.  Not in America.  Even if it’s just a thank you card, do it!  But if you want to really make an impact, send them something that will cause them to reflect on you and how great it was to do business with your company.

4. Say “Thank You”, at the end of the year or during the holidays.  Your top clients need to be remembered at the end of every year.  Take this opportunity to set yourself apart by sending a branded gift that tastes great or a logo’d gift that will be used time and time again throughout the coming year.  Don’t miss this opportunity to be unique and be remembered.

5. Say “Thank You”, with random acts of appreciation.  Random gifts that show appreciation are always good!  They are remembered and appreciated even more --unexpected random gifts are great way to show your customers that they are thought of and valued, not just during the normal gift-giving time of year.  Standing out and being remembered is what it’s all about.