<h1>How to Promote Your Marketing Message - 6 Easy Steps!</h1>

Successful marketing campaigns don't just happen. You need a good plan that includes your target audience, budget and desired results. Here are 6 important steps to a successful promotion campaign:

1. Define your specific objectives.
What are your goals? Is it to increase website hits? Bring in new clients? Increase sales levels with current clients? Identify exactly what you want to accomplish.


2. Create an effective distribution plan to your target audience.
If your objective is to increase sales among current clients, then your target audience might be clients who have placed orders of X size with the past XX months. Carefully identify your target audience and then plan the best distribution plan for your promotional products. It might be a mailing or it might require onsite visits.

3. Create a central theme and message.
Ah, the favorite buzzword - branding. Make sure your marketing campaign has a recognizable theme. It might be a particular graphic, color, or prominent wording. Make sure you use the theme consistently and in all areas of your campaign, not only on your promotional items.Supporting your theme with a message helps to solidify your company's name, service or products in your target audience's mind. For instance, a small tourism development board created a theme with the message - "Planting Seeds Leads to Growth" and sent garden-related products (like logo'd edible mini-seed packets) to its target audience along with the promotional literature for the campaign.

4. Select a promotional product related to your marketing theme.
For example, if you were creating a theme around recyling, you might want to send green products like re-usable hemp bags or travel mugs made of recycled materials.

5. Don't pick an item based solely on price or the latest trends or fad.
The most effective promotional products are used in a well-planned, targeted campaign.

6. Call your favorite promotional products consultant. (Yes, we're hoping that's Logo'd Gear!) We can help you look for unique product ideas and creative distribution solutions - at no added cost. Our goal is always to help you Stay in Front of Your Customers!

Headquartered in Charlotte, North Carolina Logo'd Gear is a premier provider of promotional products. We help our clients Stay in Front of Your Customers! Visit us on the web at http://www.logodgear.com/ or follow us on twitter: www.twitter.com/logodgear or linked in: http://www.linkedin.com/in/logodgear