Can't Remember Anything? Plug in a USB Memory Drive!

I have a computer at work, one at home, and a laptop. Is it any wonder that I’m forever trying to figure out where I’ve saved something? It occurred to me that I’m not alone.


We have a college student working at Logo'd Gear. Swinging on her keyring is a USB memory drive emblazoned with the name of her school. She stores all of her homework and papers on her USB drive and is never caught without something she needs for school. What a great idea! Turns out her school sells logo’d USB drives in their bookstore.


One article I read mentions that USB drives are not quite as commonplace yet as T-shirt or pens, but those who use them as promotional giveaways are thrilled with the results. Using logo’d USB drives as a promotional items satisfies the Top 3 Reasons branded items are so effective:

1. Your clients will use them because they are needed and useful.


2. Since your clients use them, your company brand and message stay in front of your clients.


3. Providing your client with something useful and appreciated helps cement the relationship bond between you – resulting in repeat sales.

Headquartered in Charlotte, North Carolina Logo'd Gear is a premier provider of promotional products. We help our clients Stay in Front of Your Customers! Visit us on the web at http://www.logodgear.com/ or follow us on twitter: www.twitter.com/logodgear or linked in: http://www.linkedin.com/in/logodgear

Top 3 Reasons to Give Logo’d Bags to Your Clients

Each week, we run a special for our customers. This week our special is bags, embroidered or printed with your company logo and brand with no set up fee. I got to thinking – other than to carry a bunch of material from trade shows, how do people use logo’d bags?

1. Go green! Re-usable bags are especially popular now. One cool new product is bags made from recyclable materials like bamboo or hemp. Not only do you get to re-use the bag, it starts out “green”.

2. Giving bags that clients use keeps your logo in front of them. I remember a friend of mine who got a logo’d insulated lunch bag from a vendor. She loved that bag and packed her lunch in it everyday. Five days a week her vendor’s logo and brand message sat on her desk. How’s that for advertising?

3. Bags are more than just tote bags and lunch bags. Airline-size friendly duffle bags and carry-ons can take your name, message – and contact information – around the world. It’s an easy way to expose your company’s products to a large audience.

Headquartered in Charlotte, North Carolina Logo'd Gear is a premier provider of promotional products.
We help our clients Stay in Front of Your Customers! Visit us on the web at http://www.logodgear.com/ or follow us on twitter: www.twitter.com/logodgear or linked in: http://www.linkedin.com/in/logodgear

Help! My Budget Has Been Cut. I Can’t Afford To Buy Expensive Promotional Products for My Clients!

Many marketing or sales professionals think that clients will only appreciate expensive gifts. In today’s economy, tightened budgets don’t always allow for luxury promotional items – and many people think the only alternative are cheap pens. Interestingly, although expensive gifts have their place, they don’t offer the highest brand recognition and retention.

Studies have shown that the highest brand recognition is associated with promotional products that are USEFUL – not most expensive. What do I mean by useful?

A useful branded promotional product is a product that is worn immediately or that sits on your client’s desk and is used every day. Because they are seen and used, they showcase your brand daily. This is a subtle yet easy way to continue to build loyalty and trust - a way to Stay in Front of Your Customers! When the opportunity to use your products or services arises, your client will already be familiar and comfortable with your brand.

I have 10 sure-fire useful promotional items that you can imprint with your brand, email or website and telephone number that are guaranteed to be used daily by your customers. Make it easy for your clients to call you!

Snow and Ice; Hardly Nice!

Did you get some of the snow that blew through the East Coast over the weekend? Here in Charlotte, we got enough snow to shut the city down for a few days. City and county crews worked through the night to keep the roads passable once the ice started to melt.

Their ability to be prepared for unexpected emergencies was a tremendous factor in the overall lack of serious injuries and fatalities after the weather hit.

Unfortunately, we can't always prepare for the unexpected. The people of Haiti had no way of knowing or preparing for the tremendous tragedy that struck in January - and certainly very little way to prepare for the aftermath. Although our thoughts and prayers are with them, Logo'd Gear is proud to be able to assist in a material and practical way as well. On January 22nd, Logo'd Gear joined with the Job Corps Center in their Haiti Relief Corner effort to provide hundreds of t-shirts, polo shirts and pants to aid those who have lost so much.

We are grateful for the opportunity to be able to help and thank everyone who took part in this relief work!

Headquartered in Charlotte, North Carolina Logo'd Gear is a premier provider of promotional products. We help our clients Stay in Front of Your Customers! Visit us on the web at www.logodgear.com, or follow us on twitter: www.twitter.com/logodgear or linked in: http://www.linkedin.com/in/logodgear

Foil the Flu - It's Not Over Yet!

According to WHO (World Health Organization) as of November 2009, more than 207 countries and territories ahve confirmed cases of the H1N1 virus The Centers for Disease Control and Prevention has posted action plans on his website (http://www.flu.gov/) to help prevent the spread of the flu.

Since the flu germ is invisible and can hide anywhere - especially in the office. A stapler, a coffee cup, a ball point pen, a tape dispenser, dooknobs, on someone's hand could all hold the virus so it is imperative to keep your hands clean. If you have immediate access to hot water and soap, it's easy! But what if you don't?

Logo'd Gear suggests hand sanitizers and other disinfecting products. For a very affordable price, you can reduce the potential sicktime costs to your company by helping to prevent the spread of the flu. Provide your employees and your customers with small hand sanitizers with your logo. With the popularity of these products, you can help keep everyone healthy - AND provide a promotional product that will be used and visible everyday.

Headquartered in Charlotte, North Carolina Logo'd Gear is a premier provider of promotional products. We help our clients Stay in Front of Your Customers! Follow us on twitter: www.twitter.com/logodgear or linked in: http://www.linkedin.com/in/logodgear

Best in Charlotte 2009 - Embroidery Advertising!

I love it when the quality of the products we supply gets attention! I know that our customers have choices. We aren't the only supplier of promotional products in the world, so how do we stand out? (Of course, we'd like to think our service makes us the best but that's a story for another day!)

With that in mind, I am excited to announce that Logo'd Gear won the 2009 Best of Charlotte Award for Embroidery Advertising!

This prestigious award is given by the U.S. Commerce Association. Each year, they recognize outstanding local businesses throughout the country. They were established to recognize the best of local businesses in their community.

When you need your company's logo embroidered on your corporate apparel or any other promotional product, please think of Logo'd Gear. We promise to give you the same quality of service and product that won us kudos as Best of Charlotte!

Headquartered in Charlotte, North Carolina Logo'd Gear is a premier provider of promotional products. We help our clients Stay in Front of Your Customers! Follow us on twitter: www.twitter.com/logodgear

How to Keep 83% of Your Customers Happy

Seems like the holidays flew by - and already we are almost halfway through January! One of our resolutions for 2010 is to keep the Logo'd Gear blog updated a bit more regularly - expect to see something new and thought-provoking weekly!

I read a great article recently on branding and power of promotional products. I was blown away by these numbers - did you know that 83% of all respondents liked receiving a promotional product with an advertising message? Eighty-three percent! Considering that a 1-3% response rate in a direct mail piece is considered favorable, are you effectively reaching out to over 3/4 of your customers?

The article went on to say that 48% would actually LIKE to receive promotional products more often. If you are responsible for branding your company and creating awareness around the services your company offers, your customers want to hear from you more often. How effectively are you using your marketing budget?

One last statistic to consider: Consumers indicated that 69% keep promotional products if they have a use for them. How useful are the promotional products you send your customers? Imprinted pens, logo'd coffee mugs, lunchbags...these are a few of the useful promotional items your competition uses to stay in front of their customers. Are you?

Headquartered in Charlotte, North Carolina Logo'd Gear is a premier provider of promotional products. We help our clients Stay in Front of Your Customers!

www.logodgear.com
(Survey data from PPAI resarch through MarketTools Inc, PPB January 2010)